Portfolio
Communications, Engagement & Creative Services Case Studies
Proven Results Across Complex Communications Challenges
reVerb Communications delivers strategic communications, stakeholder engagement, creative services, and media relations for clients facing complex, high-stakes communications challenges. From multi-year LRT construction programs and municipal infrastructure to non-profit campaigns, festival branding, and organizational communications, our portfolio demonstrates measurable results across diverse sectors and project types.
Our work includes:
Major infrastructure and construction projects (LRT, highways, municipal capital programs)
Non-profit and community organizations (fundraising campaigns, public awareness, event communications)
Creative and branding initiatives (festival marketing, visual identity, social media strategy)
Municipal and government communications (policy engagement, public consultation, crisis management)
Corporate and organizational communications (media relations, change management, thought leadership)
We've engaged hundreds of thousands of stakeholders, managed complex public consultations, secured significant media coverage, and provided strategic communications for projects and initiatives valued in the billions. These case studies represent real projects with quantified results.
Some of our CLIENTS
Where You’ll Find Us
Featured Case Studies and Project Profiles
Our portfolio demonstrates strategic communications and stakeholder engagement across multiple sectors and project types:
Infrastructure & Construction: LRT communications, highway projects, municipal capital programs, construction stakeholder engagement, public infrastructure consultation
Creative & Branding: Festival marketing and visual identity, event branding, social media strategy, photography campaigns, organizational rebranding
Non-Profit & Community: Fundraising campaign communications, community organization support, public awareness initiatives, volunteer engagement, event marketing
Municipal & Government: Municipal communications, public policy engagement, community consultation programs, crisis communications, public facility projects
Media Relations & Public Affairs: Media strategy and relations, spokesperson training, thought leadership positioning, issues management, reputation protection
Corporate & Organizational: Change management communications, employee engagement, leadership communications, internal strategy rollout
Below are featured examples demonstrating our approach and results across these areas.
Project Profile: Edmonton Folk Festival Poster Design 2025
reVerb supported the creative process behind the 2025 Edmonton Folk Music Festival poster, a key piece of branding that shapes all marketing for the event. Working with the artist, agency and festival team, the design moved from broad concepts to three refined directions before selecting the final artwork. The result delivered a fresh, contemporary theme that carried across merchandise, digital channels and on-site materials.
Project Profile: EXTRA Life Edmonton Media Strategy
reVerb Communications helped grow Extra Life Edmonton from a small volunteer-run gaming fundraiser into a major annual event supporting the Stollery Children’s Hospital. Through media relations, messaging and targeted publicity, we strengthened its public profile and community reach. The event now draws hundreds of participants and raises significant funds for pediatric care and research.
Case Study: Street Teams
reVerb Communications delivered a Street Team program for the Valley Line Southeast and Valley Line West LRT projects that brought real-time outreach directly into Edmonton communities. The team engaged residents often missed by traditional communication methods, shared safety information, answered project questions, and built public confidence during construction. With more than 100 events and nearly 20,000 interactions, the program broadened awareness, supported city staff, and set a new benchmark for accessible, in-person engagement.
Project Profile: Next Evolution Ventures Photo Contest: Identity Crisis: What’s the Identity of an Albertan?
reVerb Communications supported the growth of Extra Life Edmonton, a 24-hour gaming fundraiser for the Stollery Children’s Hospital. We strengthened its media presence, refined messaging and connected the event’s gaming community with its impact on local families. The fundraiser has since expanded to hundreds of participants and continues to raise meaningful support for pediatric care.
Project Profile: Melt Sandwich Co. Social Media Strategy
Melt Sandwich Co. is an independent café located in downtown Edmonton, serving specialty coffee, breakfast, and lunch to the weekday office crowd. Positioned along the downtown pedway system, Melt depended on visual branding and timely communication to attract foot traffic and build a loyal customer base.
reVerb Communications provided full social media support, including the development of a monthly content calendar with photography, post copy, and platform planning. Instagram and Facebook were the primary channels used to highlight product offerings, seasonal features, and promotions.
Working closely with the café’s management, reVerb balanced structure with flexibility—ensuring the plan could adapt to changing menus and real-time opportunities. When in-store traffic prevented staff from posting, reVerb stepped in to maintain consistency. Monthly analytics reviews guided content adjustments, helping grow Melt’s online presence and drive engagement.
Project Profile: Valley Line Southeast LRT Communications & Engagement
The Valley Line Southeast LRT is a 13-kilometre urban light rail extension connecting Mill Woods to Downtown Edmonton. Delivered through a P3 model by TransEd Partners, the project required sustained public trust and consistent communication through years of construction in residential and high-traffic areas.
reVerb Communications was engaged to support TransEd and the City of Edmonton’s internal communications team.
What Makes These Projects Successful?
Expertise in Complex, Stakeholder-Facing Communications:
Whether managing LRT construction community relations or launching non-profit campaigns, we excel at communications where stakeholder trust, technical accuracy, and strategic clarity matter. We handle difficult conversations, build coalitions, and navigate environments where getting communications wrong has consequences.
Strategic Problem-Solving, Not Templates:
We don't apply generic formulas. Each project—infrastructure, creative, non-profit, or corporate—gets customized strategy based on specific stakeholder dynamics, objectives, and constraints. Folk festival branding requires different expertise than LRT stakeholder engagement, and we deliver both.
Infrastructure Communications Specialization:
Our infrastructure and construction expertise is a competitive differentiator. We understand engineering terminology, construction timelines, regulatory processes, and municipal decision-making. When competitors struggle with technical complexity, we translate it clearly. This expertise also informs our work in other sectors—we bring analytical rigor and systems thinking to every project.
Hands-On, Embedded Approach:
We embed with client teams, attend meetings, work on-site when needed, and become trusted advisors. Whether supporting multi-year LRT programs or sprint-based creative campaigns, we integrate with your operations rather than staying at arm's length.
Quantified, Defensible Results:
Our case studies include measurable outcomes: stakeholder interactions, media impressions, engagement metrics, event attendance, fundraising results, and project milestones achieved. We measure what matters and report transparently.
Alberta & Canadian Experience:
We understand Alberta's regulatory environment, municipal processes, media landscape, community dynamics, and non-profit sector—local knowledge that improves execution and reduces risk.
