Communications Dictionary
Clear communication requires a shared understanding of key industry terms. Our Communications Dictionary provides definitions of essential terms used in public sector communication, strategic messaging and media relations.
Key Communications Terms:
Stakeholder: Any individual, group or organization affected by or invested in a project, policy or decision. Stakeholders can include government agencies, community groups, businesses and the general public.
Engagement: The process of fostering meaningful interactions between an organization and its audience, including the public, stakeholders and policymakers. Effective engagement builds trust, encourages participation and enhances communication.
Brand Identity: The visual, verbal and strategic elements that define an organization’s public image and messaging. This includes logos, colors, tone of voice and core messaging that shape how an organization is perceived.
Why Use Our Communications Dictionary?
Industry Expertise: Definitions crafted by professionals with experience in public sector communication.
Clear Explanations: Simple, straightforward definitions without jargon.
Practical Application: Terms relevant to municipal, government and public affairs communications.