Meet Stakeholder Where They’re At.

A street team is a practical engagement tool that meets people where they already are—at local events, in public spaces, or during community gatherings—rather than expecting them to attend formal sessions like open houses or webinars.

This approach offers a direct contrast to typical methods which often rely on low-effort or one-sided tactics. By approaching individuals in familiar and comfortable settings, street teams create opportunities for genuine, two-way conversations. They build trust, answer questions in real time, clarify complex topics, and collect valuable feedback.

Because the interaction happens on the community’s terms, people are more open, more engaged, and more likely to respond positively.

reVerb Street Team - Community Engagement - Edmonton, Alberta — The reVerb Street Team is a group of public engagement professionals dedicated to connecting with the public, fostering awareness and providing information on important public initiatives.

These teams are active in educating residents, addressing concerns and promoting understanding of major construction projects and community initiatives. This includes safety education during construction and advocacy and community integration once the project becomes operational.

The primary goal of the Street Team is to create positive interactions, provide accurate information and gather feedback from the public. The team actively simplifies complex projects and ideas—how is a low-floor LRT system different than the high-floor version, anyway?—so that stakeholders feel safe and informed.

How do they connect?

The team achieves their communication objectives by collaborating with community partners to identify events that are mutually beneficial. Event participation is selected based on several criteria, including expected target audience size, demographic diversity, relevance to the project and opportunities for meaningful engagement. This strategy allows the reVerb Street Team to connect with target audiences in spaces where they live and spend their time. By participating in existing community events, rather than in formal, neutral venues, the team can engage as a guest in a welcoming setting, ensuring communications are audience-first.

reVerb Street Team - Community Engagement - Edmonton, Alberta 23.jpg — When at an event, the street team interacts with the public through a blend of friendly engagement, informative discussions and hands-on activities. The team actively approaches attendees with a welcoming and approachable demeanour, making it easy for people to feel comfortable asking questions and learning about the project. Using tailored messaging to match the audience’s interests and knowledge levels ensures that conversations are relevant and accessible.

Interactive elements like life-sized board games, matching games or other activities are key tools the street team uses to capture the audience's interest. These activities are designed not just for education but to help attendees better understand the project’s details in a fun way. The team also provides informational materials, such as brochures, flyers and branded giveaways, which offer attendees a tangible way to take the information home with them. The team is able to connect with project technical teams and break down technical or intricate details into accessible and engaging content, such as infographics, FAQs, or easy-to-follow visuals.

Design and branding

The street team strategically utilizes project-specific branding to create an interactive and approachable booth. By adhering to established brand guidelines—including logos, colours, font and tone—the team ensures that all visual elements align seamlessly with the project’s overall branding. This approach not only fosters consistency but also strengthens public recognition of the project, reinforcing the project's identity at every event.

Integrating branded banners, signage, uniforms and other visual elements into the booth design makes the booth easily recognizable, emphasizing the project’s presence in community spaces. This consistency helps to ensure that attendees can immediately associate the booth's messaging with the project’s objectives and values. By aligning with the client’s vision and brand guidelines, the street team develops a distinctive appearance that attracts attention and invites engagement.

The team collaborates with local printing and promotional companies to create visually engaging and professional booth displays. By working with these local partners, the team produces high-quality printed materials, banners and promotional items. This strategic effort includes designing and printing branded banners, pop-up displays, informational brochures and interactive elements like game boards and signage.

Who makes up the street team?

Street team members are outgoing, community-focused individuals who excel at building relationships with the public. The hiring process is designed to attract candidates who are comfortable with public speaking and community engagement, and who thrive on the opportunity to make a meaningful impact in the community. Ideal team members are approachable, passionate about advocacy and education and comfortable interacting with diverse groups in various public settings. Team members will be educated on project details to effectively communicate the specific initiatives and key messages of the project to the public, ensuring that they can address questions and concerns with accuracy and enthusiasm.

Tracking and Reporting

Collecting data during interactions enables the team to identify common questions and concerns, allowing them to pinpoint their educational efforts. This feedback ensures that the project team can refine key messages, providing the public with a clearer understanding of complex ideas.

Collected data by the team are shared with project leadership to provide insights that can inform decision-making and strategic adjustments. The data include information on public perceptions, common questions, concerns and specific feedback related to the project. By analyzing patterns and trends in the feedback gathered during community interactions, project leadership gains a clearer understanding of the key issues and topics that matter most to the public.