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Featured Case Study
Celebrating its 46th year, the Edmonton Folk Music Festival is one of the most popular and well attended festivals in Edmonton–a city that’s known for its festivals. Each year, the festival reveals their new poster about one month before even the artist line-up is released. This poster not only shares the general theme of that year’s festival, but also dictates the branding of all marketing and social media materials, print products, and merchandise for the months to come. But the real work begins almost six months before all of this. Keep Reading…
Every project begins with a vision that takes shape through careful planning and eventually execution. But the success of a project isn’t just measured by its completion. It’s measured by how well its story is told and how deeply it resonates with the people it impacts.
Some stories unfold on construction sites, where safety walks keep teams aligned and informed. Others happen in boardrooms, where stakeholders hear a project’s narrative for the first time. Sometimes, the most important conversations take place in the communities affected by change—where engagement builds trust and transparency.
The stories we tell aren’t just about buildings or infrastructure. They’re about people—the decision makers, the workers, the residents, and the audiences who shape and experience these projects.
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Project Profile: Valley Line Southeast LRT
The Valley Line Southeast LRT is a 13-kilometre urban light rail extension connecting Mill Woods to Downtown Edmonton. Delivered through a P3 model by TransEd Partners, the project required sustained public trust and consistent communication through years of construction in residential and high-traffic areas.
reVerb Communications was engaged to support TransEd and the City of Edmonton’s internal communications team.