Media Relations & Crisis Communication

Media relations plays a critical role in shaping public perception and ensuring that accurate information reaches the right audience at the right time. A structured media relations and press management strategy helps control narratives and communicate effectively with journalists and the public.

Our Approach

Our approach is built on clear messaging, proactive outreach and strategic response management to maintain trust and credibility. We work with organizations to craft consistent communication that aligns with project goals and public expectations.

• Developing Core Messaging: We establish key messages that reflect organizational objectives.

• Managing Media Inquiries: We handle press requests to ensure accurate and timely responses.

• Proactive Media Outreach: We build relationships with journalists to shape narratives before issues arise.

• Monitoring & Response Planning: We track media coverage and prepare strategies for handling public perception.

• Leverage media relations and coach spokespersons: We develop an organization’s media literacy.

• Communicate your expertise to build public confidence: We get your message through.

Key Media Relations & Press Management Services

• Press Release Development

  • Draft clear and effective press releases to announce milestones, updates or responses of public interest.

  • Deliverable: Press release drafting, distribution strategy and media list coordination.

• Media Inquiry & Response Management

  • Handle press questions and coordinate official responses to maintain consistency and credibility.

  • Deliverable: Media inquiry tracking system and response strategy.

• Crisis Communication Planning

  • Prepare response plans for potential public relations challenges to ensure readiness.

  • Deliverable: Crisis communication framework and internal response guidelines.

• Media Training for Spokespersons

  • Equip leadership and spokespersons with skills to handle interviews and public statements effectively.

  • Deliverable: Training sessions, key messaging guidelines and simulated interviews.

• Media Monitoring & Sentiment Analysis

  • Track media coverage and analyze public sentiment to inform communication strategies.

  • Deliverable: Media tracking reports with insights and recommendations.

Why Choose reVerb?

• Industry Experience: We manage media relations for organizations across construction, infrastructure and public sector projects.

• Strategic Approach: We understand that every media interaction is aligned with broader communication goals.

• Proven Results: We help organizations navigate media challenges and maintain public trust.

Need a media relations strategy?